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Tips for your Website Design
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Unlock the Secrets of Successful Websites |
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Written by David Port - Entrepreneur.com
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Saturday, 20 February 2010 00:00 |
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In my years online, I've seen the painstaking learning process of starting--and marketing--an online business many times over. When I started my business, social media marketing was foreign to me. It's an extension of search engine optimization and represents a powerful medium: you. I hope that in sharing my story of discovering SEO, how it works and how to utilize social media websites to market a business, you can shorten your own learning curve. Over the years, my fledgling enterprise has steadily grown--sometimes in spite of me rather than because of me. I am not a slick, savvy e-marketer, but I've learned by eavesdropping, experimenting, reading books, participating in blogs and forums, and through lots of trial and error. |
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Last Updated on Saturday, 20 February 2010 12:49 |
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Things to ask before you redo your website |
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Written by >> From Seth Godin's blog
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Monday, 21 September 2009 03:00 |
I don't do any consulting, but that doesn't stop people from asking me questions. The most common question people ask me when they want a new website is, "If you were in charge of this, who are the 2 or 3 people you’d want to be sure to talk to – to help think through the issues, help us figure out who should do the work, etc.?" The second most common question people ask me, "In addition to Apple’s site, are there 2 or 3 that you think are really appealing and work well for their business?" I think these are perhaps the tenth and eleventh questions you should ask, not the first two. Here's my list of difficult and important questions you have to answer before you spend a nickel: - What is the goal of the site?
- In other words, when it's working great, what specific outcomes will occur?
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Last Updated on Monday, 21 September 2009 11:31 |
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Written by >> From Yahoo!
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Sunday, 20 September 2009 03:00 |
The way you write the content on your site is just as important as your graphic design in terms of attracting customers. While a well-designed site might catch people's eyes, visitors should be able to quickly scan the information so they can find what they’re looking for. If you make your site easy to read and your product information stands out, visitors will be more likely to make the leap from browser to buyer.
Here are five ways to craft content that will keep visitors on your site:
1. Write to Online Readers
Online readers are different. They don’t read as if your site were a printed publication. Instead, they tend to look for specific information, scan for what they need, and move on to another site if they can’t easily find it.
Write to your target customers. Are they young or old? Do they spend a lot of time reading about products, or do they buy based on basic information like price? What other sites might your customers visit? How do those sites communicate with them? A business audience probably wants content that is brief but has a more formal tone. Consumers go for a more conversational approach.
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Last Updated on Monday, 21 September 2009 11:31 |
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7 Design Tips for your website |
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Written by Emily Cotler, owner and creative director of Waxcreative Design Inc.
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Monday, 14 September 2009 03:00 |
If a web site contains outdated content, if it's difficult to use, or no longer reflects the image of a business, a business owner could run the risk of turning off customers and prospects. And that means they not only lose credibility in the marketplace, they lose revenue opportunities.
The When and Why of Redesign
Businesses redesign their web sites for a variety of reasons. "I think many companies decide to redesign their site because something has changed," says Emily Cotler, owner and creative director of Waxcreative Design Inc. and co-author of Web Redesign 2.0. Either they have a new product, their industry position has changed, or their audience has changed their expectations, habits, or technological capabilities. But it's often hard to identify how the web site should be redesigned to meet the challenge of those changes."
Before making a decision to build a web site, consider the future prospect of a redesign, Ask why you'd want to redo your prospective site. Has your business grown or changed? Do you want to upgrade to a more professional look? Do you want to update a static HTML site to a more dynamic site? Or does your future site simply have problems that need fixing?
Once you've outlined your goals, you'll know whether you just need to completely overhaul it.
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Written by Lesley Spencer Pyle - Entrepreneur.com
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Friday, 04 September 2009 18:02 |
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If you work at home for yourself, whether as a consultant, writer or virtual assistant, you need clients. You already know that marketing is a must. No doubt you've heard that blogging is an important tool in your marketing toolbox. It helps you connect with potential customers, and it allows them to get to know you and your work. If you haven't started blogging yet--or if you have but you're looking for blog inspiration--here's some advice from a pair of active bloggers. Offer Value. Determine your audience and create useful content. A blog can't simply be an ad. |
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Last Updated on Saturday, 05 September 2009 14:20 |
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